Organic and alternative farms everywhere seek plant varieties that are resistant to pests. These are difficult to find and even harder to develop in a breeding program. Pacific Ag has an extensive program for strawberry breeding that seeks to develop cultivars that are resistant to soil borne diseases and thus avoid the requirement for soil fumigation. In addition, our breeding seeks to create a vigorous stand of plant material that is also resistant to many foliar pests such as spider mites and powdery mildew. Both day-neutral and short-day cultivars are selected from thousands of seedling crosses every year in an effort to create new plant varieties for alternative and organic growers seeking to produce quality fruit in low input systems worldwide.