Developing a new agricultural product in high cash vegetable and fruit crops can only be accomplished with in depth planning and the involvement of people with a blend of field experience and technical competence. Product managers fully realize that a pest control or fertility product must be developed in such a way that development time is minimized and information is maximized. This includes single state or multiple state projects where crop groups can be targeted and field experiments established with reliable cooperators. Pacific Ag Research has conducted hundreds of field experiments with new products in all pertinent production areas of California and Arizona, and across the US into Florida and North Carolina. We specialize in high cash vegetable and fruit crops that share  production areas with similar cropping systems and market potential. Also included in this group is Southern Spain, Mexico and Central and South America, which have also been home to some of Pacific Ag’s successful field projects.

How your product should be placed in the marketplace and how the field research program should be developed are questions all product managers must continually deal with. As with other crops, our focus crops lettuce, cole crops, tomatoes, strawberries, bush berries, wine grapes, apples and citrus are produced in these few key production districts. Product field trials must therefore be placed with key groups in these areas that can be accessed to aid in product evaluations and facilitate marketing efforts in the future. The design of your individual research program takes all of these factors into consideration and will ultimately form a blueprint for all activities and personnel involved in the program.